江苏科技信息 ›› 2015, Vol. 32 ›› Issue (20): 33-35.doi: 10.3969/j.issn.1004-7530.2015.20.026

• 论文 • 上一篇    下一篇

大学生手机消费影响因素实证研究

虞雀   

  1. 扬州大学商学院,江苏扬州,225000
  • 出版日期:2015-07-15 发布日期:2015-07-15

Empirical Study on the Influence of College Students Mobile Phone Consumption

Yu Que   

  • Online:2015-07-15 Published:2015-07-15

摘要: 随着经济与科技的高速发展,大学生群体手机消费已经成为了一个普遍现象.文章通过对471个样本调查,研究了大学生手机消费行为.通过质量、功能、价格、品牌四方面以及手机消费金额、流量的影响因素方面全面分析了大学生使用手机的影响因素.

关键词: 大学生, 手机消费, 影响因素

Abstract: With the rapid development of science and technology ,college students use mobile phone is becoming widespread.This essay surveyed 471 people as samples and researched the college students ' consumption behaviour of mobile phone.This essay overall researched the influence of college students using mobile phone by analyzing quality,function,price,trademark and the essential effective constituents of mobile phone consumption's sum of money and traffic.