In this article I want to again emphasize the importance of higher creativity. In the next century, Japan is expected to become an "intelligence network society", in which people can more freely share knowledge and learn to the limits of one's ability. In this society it will be important to create new information through the shared knowledge. In the short term, Japan must increasingly contribute to basic research. To do so, we need a well developed philosophy blending the many facers of science and technology. For example, in describing the nature of living things we need to not only understand the physical characteristics of how organisms are materially constructed and process energy, but also how information flows. Now the requirements of higher creativity demand that we consider a new philosophy. It is important to study how organizational conditions can bring higher creativity into play. It is also important to cultivate the personal creativity. This demands not selection through examinations but education in the growing stages. However, even those with exceptional abilities cannot bear the fruits of creativity without effort. These days, it seems that children in Japan have been less persevering and it is possible that if this trend continues, it may be an obstacle to the production of a "creative society".